The evolution of sour licorice flavors shows the distance covered by the candy industry over the last generation. Older consumers of candy may remember bubble gum, lollipops and other candies that focused on sweet flavors. These products have been joined by sour licorice and other candies that put strange looks on people's faces.
Sour candy has become popular in the United States for a variety of reasons. The following list shows why tastes have evolved away from sweet treats to sour snacks:
- Increased competition for children's market
- Adoption of fruit flavors in candy
- Cross-promotion for cartoons and children's movies
Exploring the World of Sour Licorice
There are thousands of confection makers and retailers selling traditional candy flavors. Smaller companies that are seeking an edge on the competition have moved toward different flavors to attract new customers. These vendors get daring kids and parents who want to experiment with blue raspberry and green apple licorice.
Licorice makers have witnessed the successful transition of fruit flavors into bubble gum and other candies. The creation of recipes that mimic green apple, watermelon and other fruit flavors ushered in the era of sour licorice.
Movie and television studios use sour candy in promotions for anti-heroes and villains. The face-wrenching taste of watermelon or blue raspberry can be attached to mad scientists, monsters and other characters with sour personalities.
Shoppers throughout the United States can look for sour licorice from Licorice Candy Twist. This company sells gourmet sticks and twists in 11 different flavors, including blue raspberry, green apple and watermelon.