Red Licorice

The delightful taste and look of red licorice results from proper execution of age-old recipes. Successful batches of strawberry, raspberry and cherry candy depend entirely on ensuring taste and appearance in equal parts. Confection makers understand that the packaging of candy is important to attracting customers with thousands of food choices.

Producing Attractive Red Licorice

The average twist is produced and treated to create the familiar red licorice color. The following factors ensure that shoppers purchase raspberry and cherry twists from certain brands:

  • Food coloring
  • Beeswax
  • Binding agents

The various sweet flavors offered by licorice companies make proprietary blends of food coloring necessary. Customers need to see some difference between cherry, raspberry and strawberry twists before making purchases. Raspberry twists are given darker hues of red than strawberry by most manufacturers.

Beeswax is a transparent fluid that is sprayed on licorice sticks to create shine against store lights. The thin layer of beeswax used to coat a candy stick can influence the vibrance of red hues. An additional consequence of beeswax is that its sheen on candy sticks helps lighten product colors.

An overlooked coloring agent for gourmet candy is the primary binding agent. Confection makers use gum arabic, starch and gelatin to bring together candy ingredients during preparation. Each of these binding agents can lighten shades of red when used in large amounts.

Licorice Candy Twist offers licorice sticks in 11 different flavors. The average shopper can pick up single packs of cherry, raspberry and other flavored licorice with the click of his mouse.