Licorice Twists

The widening range of licorice flavors on the market means that confection artists need to use every tool to reach niche markets. The flavor of a grape licorice stick is slightly more important than its appearance. Candy companies need to think about the color, shape and shine of licorice twists before sending products to retailers.

Many consumers think that food coloring is the main tool for changing the appearance of flavored twists. The ingredients listed below can change the complexion of candy sticks:

  • Molasses
  • Beeswax
  • Food coloring

Highlighting Licorice Flavors with Coloring Agents

The dark color of molasses is critical to matching candy flavors to their appropriate visual cues. Molasses is used in old-fashioned black twists as well as unconventional varieties like root beer to create rich colors.

Beeswax is used on every stick of licorice produced following the baking process. Confection artisans use automatic sprayers placed near candy forms to coat each stick with this natural ingredient. An uncoated stick of red licorice lacks the familiar shine against store lighting that attracts consumers.

There is an important place for food coloring in separating related flavors of candy. The traditional red twist is separated from cherry, red raspberry and strawberry flavors by simple tweaks of red food coloring.

Licorice Candy Twist sells twists in 11 flavors including grape, cherry and green apple. This Iowa-based vendor sells I.M. Good licorice that is kosher certified and available in single and 12-bag packages.